The Effects of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords aren’t the attention anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They need variety in the information that you supply and the keywords you use. They also need you to start using branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. You risk the sinking of your site’s rankings if you are doing this.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It is going to likely sandbox the website and it might dismiss your backlinks.
The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.
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